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storytelling fond blanc centre

« storytelling s e r i e s » is a music library collection aimed at the audio-visual media. Intended for online distribution services, the collection connects content providers with users including producers, directors and editors. The pieces in « storytelling s e r i e s » will be made available for synchronization use.

tracks telling tales

Like the works of fiction, news, streams or documentaries they illustrate, the collection brings a narrative feel to each subject.

In each album, the tracks are arranged to form an organized narrative, like musical building blocks in a clear, cohesive plot. Rather than simply focusing on a theme, each album traces the evolution of a deeper issue, which may be joyful, tragic or neutral.

tracks telling tales

Each album tells its own story. Each story presents its own development, climax, denouement and conclusion, in keeping with the illustrations.

Users who approach certain subjects in fictional works or documentaries may be more interested in the various musical moods on the same subject, in keeping with their narrative development.

The story is key, each music tells its own, and each story has its music.

albums presentation

Like writing a press article, we choose an angle for each album: a single theme, a catchphrase, and an engaging narrative that grows from a specific to a general statement. Each story starts with specifics, then expands to a broader narrative. 

Graphic design: bold letters fill the album cover like newspaper headlines. The album title is surrounded by tags (key words) on the same theme, like words invading the rest of the album cover.

The recurring phrase “from – to” characterizes the development, beginning and end of each narrative. 

Finally, each track-list illustrates the narrative development. 

Another important feature is the carefully-chosen tag system which will direct browsers to the host library, as is often the case with this type of online service. In this manner, if the browser directs a user to a certain track, he will not only see the narrative combining all the tracks on an album, but also the collection as a cohesive whole.

a transversal collection 

All of the pieces will be recorded by a modern, medium-sized instrumental ensemble. The recordings will be acoustic, balanced, and accessible, without exaggeration. By maintaining a unity of place (the same studio) and of post-production choices, “storytelling s e r i e s” aims to present a consistent style throughout the collection. 

This unity lets users cross easily between tracks and albums. As each album has a similar narrative framework, users can pick and choose from different albums to create the soundtracks they have in mind. It’s the perfect loyalty tool, encouraging users to choose their content within the same musical sphere. Each piece is part of a tool kit. Users can mix and match these building blocks as they like, from each album to the whole library.


the orchestral ensemble is the common thread throughout the collection • made up of one to twenty musicians, it lends a human dimension to the narration • the settings range from minimalist to spectacular, without exaggeration • the orchestra is an open concept, no instrument is off limits • an imaginative approach •

« storytelling series » naturally reflects its two creators’ wish to craft the collection into a cohesive whole.

françois-élie roulin & fabrice ravel-chapuis

strategic analysis

Through its orchestral nature, artistic orientation, and “dogma,” “storytelling  s e r i e s” is positioned as a premium collection, aimed at a professional sector in search of high-level expertise. 

To be sure, “storytelling  s e r i e s” won’t check all the boxes in a general library; it focuses on acoustic material tied to certain searches and forecasting.

The plot development determines how tracks will be organized, leading to a blend in genres. In this manner, as in life in general, different emotions are touched upon in different stories, such as Dramedy, Drama, Family, Documentary, Quirky, Easy Listening, Classics, News or Corporate.

Further exploitation of certain tracks is planned in the area of modern music, with theme-focused albums for streaming platforms backed up by promotion aimed at the press and niche audiences.

a long-term collection

storytelling  s e r i e s” focuses on long-term sales through its transversal approach as well as its creative choices. 

“Storytelling  s e r i e s” resists short-lived trends through classic acoustic orchestration and limited use of electronic instruments. Tracks should be equally suitable for sync use today as the day after tomorrow. The goal is to balance timeless artistic choices with a modern touch, independent of current trends. Our approach is modern in that it considers the collection as a research lab rather than a reflection of passing trends. 

Through this original product positioning, “storytelling  s e r i e s” should enjoy stable, regular content use. There should be limited synchronization erosion in the coming years. The natural decline in album visibility should be compensated by the loyalty strategy and transversal approach (as described earlier under “specifics”).  

in summary

By focusing on societal issues that resonate, the album titles engage users and create a buzz. Once familiar with the storylines of the different albums, user loyalty will ensue thanks to the collection’s timeless, transversal format.

From drama to light material, “storytelling  s e r i e s” is positioned to create long-term value, by engaging users in search of top-quality music that suits their needs.